MULTIDISCIPLINARY RESEARCH

MULTIDISCIPLINARY RESEARCH

Ideal for BUSINESS, BRAND, MARKETING, CREATIVE, DESIGN and PRODUCT strategy, this approach can be developed in many domains of activity.

Multidisciplinary-Research

 

 

They aim to

  • make possible or improve knowledge and understanding,
  • help solving a defined problem broadening our vision scape,
  • define a not well identified problem,
  • identify and describe a new or not new phenomena, a practice or an “imaginaire”,
  • orientate DATA SEARCH.

 

They can be applied AD HOC or on a CONTINUOUS BASIS depending on the matter. So far it has always provided surprising findings. e.i. MULTIDISCIPLINARY APPROACH for brand, marketing, contextualization, creative and design, together with editorial enrichment. If this approach can be associated to a knowledge one, it does really go beyond and embeds broader UP & CROSS HORIZONS.

 

KNOW MORE

© Sophya Mantilla 2015

SPECIFIC ANALYTICS, INSIGHTS & FIELD INVESTIGATIONS

They can embrace all areas above mentioned as a specific approach. So far:

  • FULL BUSINESS, MARKET, MARKETING AND USER STUDIES & RESEARCH, FULL CATEGORY RESEARCH: MEDIA, PRODUCT, RAW MATERIAL, OLD & NEW TRENDS, etc.
  • UX/UI: BRAND, WEB, MOBILE, RETAIL and other PLACES, PRODUCTS.
  • SEMIOTICS: PRINT, EDITION, VIDEO, WEB, RETAIL, etc.
  • SEMANTICS & LINGUISTICS: ANY COMMUNICATION or INFORMATION MATERIAL.
  • NARRATIVE & HISTORY: BRAND, PRODUCT, SERVICE, CUSTOMER DOMAINS OF ACTIVITY, and more.
  • TESTIMONIES: of any kind when needed.

 

SPECIFIC ANALYTICS, INSIGHTS & FIELD INVESTIGATIONS

SOME OF PREVIOUS INVESTIGATIONS AND ANALYTICS

SOME OF PREVIOUS INVESTIGATIONS AND ANALYTICS

 

  • BUSINESS & MARKETS towards organizational & processes improvement & identification of markets and needs.
  • BRAND HOLISTIC SYSTEM towards a better self-knowledge, improvement or revision of positioning, innovation & revitalization.
  • BRAND ACADEMIES (investigation and analytics) study led on the development of teaching units within brands: cross studies of existing brand cases and practical teaching school models. (investigation).
  • PRODUCT HOLISTIC SYSTEM for innovation,  contextualization, SWOT definition [launch] or modification [revitalization].

 

 

  • SEGMENT RESEARCH & ANALYTICS Mixed approach that allows to surpass prejudgmental fallacies [holistic research, data criteria definition, immersion and conversational approach]: women – men – children – all generation – upper, upper-middle and middle segments.
  • SEMIOTICS AND/OR SEMANTICS (analytics) – graphic design: still and motion – brand identities – brand places – videos – websites.
  • UI/UX, INFORMATION ARCHITECTURE or DIGITAL SYSTEMS (analytics) Brand or institutions – media (mono or multi-players).
  • COMMUNICATION DEVICES (analytics) OUTDOOR [History, evolution, UI possibilities and consistency according to places.] –  VIDEO [multi-UI possibilities of a video, multi-criteria matching according to communication purposes.] – MULTI-SCREEN complementary approach. – WEB TV [brand, institutional & educational] – PUBLISHING [Covers, tables of content and editorial approach (analytics)].
  • RETAIL Specialized, department and travel retail stores, citymarkets, flagships, brand stores, pop-up stores. Domains: books, media, luxury, mobile, fashion (ready-to-wear and luxury), cosmetics, food, cultural. – SALES PROTOCOLS – cosmetics – high standard pâtisserie – etc.
  • LOCAL TRENDS (U.S., Europe and Asia): fashion, music, tech usage and habits, cultural focus, etc.

 

 

  • DIGITAL & TECH: WEB, TABLETS & MOBILE – TECH –  DUAL PENS – GREEN TECH – TECH & WATER
  • ORGANIC:  GREEN ARCHITECTURE – GREEN NAPPIES – ORGANIC JEANS [all markets]
  • FASHION/BEAUTY: READY-TO-WEAR [all markets] – MEN ENVIRONMENT – LUXURY & FASHION – LUXURY FLOWERS – LUXURY & SMART CARS [all markets] – COSMETICS [world span and all lines]
  • FOOD & DRINKS: SPIRITS & COCKTAILS – PARISIAN UPPER BRASSERIES & RESTAURANTS – BISCUITS – FRENCH PÂTISSERIE
  • PUBLISHING: BOOKS [illustrated & humanities – Fiction & Non-Fiction – Children & adults] – PEDAGOGICAL BOXES [kits for children – mothergoose or science experimentation type] –  FRENCH YOUNG GENERATION READING HABITS – DIGITAL & TRADITIONAL MEDIA [analytics & investigation)] – WOMAN MAGS [comparative study according to numerous visual and editorial criteria – Europe]
  • CULTURE: MUSEUMS – CLASSIC MUSIC.
  • FCMG: GLUE – CREAM CHEESE– OTHERS: HOME APPLIANCES
  • OTHERS: NUCLEAR POWER & ALTERNATIVE SOURCES OF ENERGIES – CHILDREN MISTREATMENT.

 

SOME BRANDS CONCERNED

 lauder mini-v2  canal-v2babycare-v2360-v2nu-v2matis  orchard marshall 
elle  

bmwpoulard-v2seb-v2SFR-v2heineken-v1  dior-v2

CREATION OF ONE OF THE FIRST BUSINESS & BRAND DEDICATED WORKSHOP/LAB

HOLISTIC BUSINESS, BRAND & PRODUCT WORKSHOP/LAB [2010-2014].

Further to an applied research with many genuine understandings and discoveries [2009-2010]. PURPOSES: work on brands and products with real needs in lab conditions and a comprehensive manner – revitalization, dynamization, segmental opening or adjustment, brand’s transformation into real sources of experience, into trustworthy actors of their environment and ongoing precursors in their own domains.

RESULTS: emergence of deep understandings, genuine concepts, inventions and prototypes. A model based on training before application transferable within a company.

DEMOS

 

Credits available on demand as A.D., 
authors & owners are multiples for each artwork or proposition.

CREATION OF ONE OF THE FIRST BUSINESS & BRAND DEDICATED WORKSHOP/LAB

VISUAL BRAND IDENTITY MAP 2007-2010

VISUAL BRAND IDENTITY MAP 2007-2010

Further  to aBrand-Identity-Map-e1429914960595 major repositioning and re-branding experience, I, as a brand and marketing professional who collaborated with designers through many manners, and MIGUEL MANTILLA, a graphic designer who had developed numerous visual brand and institutional identities, started and shared a reflection on what an identity was made of and its different forms of expression.

From this work, supported by a key bibliography, but most of all by our respective experiences, we gave birth to what is called today the Brand Identity Map. In French, la “Carte d’Identité[s] Visuelle[s]”. © Miguel & Sophya Mantilla

After gathering the sources, scanning the tradition and the different manifestation that a Visual Brand Identity can adopt, we reached the conclusion that there were several categories of brand identities to be taken into account in both brand and marketing strategy’s approach.

Their visual expression being then a consequence of a well understood reality analyzed from different focus and led to adopt static or “PROTÉIFORME” (protean), in other words ‘dynamic forms’.

These latter identity can actually be dispatched nto 2 major typologies:
I. Dynamic Identities
II. Static but plural identities

Brand-Identity-Map-e1429914960595In 2014, 2 major works appear to be the nicest incarnation of these possibilities:

FE RED serpentine red

 

FUNCTION ENGENEERING  for its simple form.

SERPENTINE GALLERY for its updatable or seasonable form. An already existing form but rare  in printed format only.

Brand-Identity-Map-e1429914960595
Plurality often stems from the need to express not only a broadly compounded entity, but also from the decision to give an existence of its own to each component.
 
 
mit red edp red

MIT  [2014], after its first steps in 2011: EDP by Sagmeister

A form which roots can also be found in UNILEVER‘s logotype.