They aim to
They can be applied AD HOC or on a CONTINUOUS BASIS depending on the matter. So far it has always provided surprising findings. e.i. MULTIDISCIPLINARY APPROACH for brand, marketing, contextualization, creative and design, together with editorial enrichment. If this approach can be associated to a knowledge one, it does really go beyond and embeds broader UP & CROSS HORIZONS.
© Sophya Mantilla 2015
They can embrace all areas above mentioned as a specific approach. So far:
HOLISTIC BUSINESS, BRAND & PRODUCT WORKSHOP/LAB [2010-2014].
Further to an applied research with many genuine understandings and discoveries [2009-2010]. PURPOSES: work on brands and products with real needs in lab conditions and a comprehensive manner – revitalization, dynamization, segmental opening or adjustment, brand’s transformation into real sources of experience, into trustworthy actors of their environment and ongoing precursors in their own domains.
RESULTS: emergence of deep understandings, genuine concepts, inventions and prototypes. A model based on training before application transferable within a company.
Credits available on demand as A.D.,
authors & owners are multiples for each artwork or proposition.
Further to a major repositioning and re-branding experience, I, as a brand and marketing professional who collaborated with designers through many manners, and MIGUEL MANTILLA, a graphic designer who had developed numerous visual brand and institutional identities, started and shared a reflection on what an identity was made of and its different forms of expression.
From this work, supported by a key bibliography, but most of all by our respective experiences, we gave birth to what is called today the Brand Identity Map. In French, la “Carte d’Identité[s] Visuelle[s]”. © Miguel & Sophya Mantilla
After gathering the sources, scanning the tradition and the different manifestation that a Visual Brand Identity can adopt, we reached the conclusion that there were several categories of brand identities to be taken into account in both brand and marketing strategy’s approach.
Their visual expression being then a consequence of a well understood reality analyzed from different focus and led to adopt static or “PROTÉIFORME” (protean), in other words ‘dynamic forms’.
These latter identity can actually be dispatched nto 2 major typologies:
I. Dynamic Identities
II. Static but plural identities