EDITORIAL LINE CREATION

EDITORIAL LINE CREATION

mediaStrongly affiliated to publishing practices, the notion of CONTENT has been thought in the context of FIXED FORMS placed at the disposal of a public for a come-and-go consultation. This notion can also be adapted to other formats: magazines thought to last over a quarter, certain types of websites, books.

However this notion does not seem to fit the DYNAMISM established by social media and news platform that can not be thought out of any EDITORIAL tradition. This makes a real difference, as an EDITORIAL LINE design comes with a “thumbnail” sufficiently elaborated to engender a particular and adapted flow management and keep the qualities of the relationship between an editorial team and its public.

FLOW management comes then before any idea of consultation’s KPI and the organization of the editorial material will have a huge impact not only on numbers but also on the willingness to invest in it. This within a context of proliferation, a battlefield between paid and non-paid access, a multiplication of voices and intermediaries.

© Sophya Mantilla 2015

If DESIGN is inescapable, STYLE will unquestionably impact both the EDITORIAL LINE and the DESIGN.

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STYLE is here to be embraced from its widest meaning. Moreover, the EDITORIAL approach seems far more capable to establish the deal of what is shared between an editorial team and its public: an authentic relationship and complicity can then from it be proposed. If well done and efficient, this has proven to found, nurture and consolidate the trustworthiness and relevancy of the referral as well as incrementing the engagement of consultations, together with it recommendation. This approach is also particularly able to erase any notion of machinery held by programmatics.

 

© Sophya Mantilla 2015

Being TRILINGUAL, I benefit from the possibility to have access to a large span of sources of knowledge, information, culture and libraries. Trained to research methods, I will be able to add new and find relevant sources.

editorial-domains-512x667PRACTICE

  • Auditing, analysis & strategy
  • Editorial and reference research
  • Editorial and information architecture
  • Visual content strategy
  • Editorial schedule

 

  • Category: B2B, Institutional – B2C
  • Fields: a wide range
  • Public: all generations and main social groups
  • Media : all kinds with a complementary approach.
  • Formats: writing, video, podcast, etc

 

 

ETHICS here is not to be missed:

  1. No hidden referrals
  2. Respect of the audience

© Sophya Mantilla 2015

MEDIA STRATEGY

Many professionals are often evoking today Media as brands. Something rather uncomfortable as this erases their quality of vehicle, place, emptiness and therefore availability, exposure and interactivity. It also silences its fundamental particularity: the signatures that makes it.PRESS-PUBLICATION-512x226

SIGNATURES need to be strong. More in times of audience fragmentation, results and serious budget consideration. This in a battlefield of paid and non-paid access. SIGNATURES do not refer only to the written material but embraces the whole approach of whatever is put into place to give life and continuity to what is to be a GENUINE COMPOSITION. Writing this allows to make very clear the difference between content and editorial. Where many signatures seem to weaken CONTENT (publishing), it strengths EDITORIAL and the other way round. Plus this allows to definitely consider SOCIAL MEDIA as what they are: CHANNELS; in other words, ways or highways to transmit.

  This now permits us to feel more comfortable with what we need to focus on.

 

Brand media1

© Sophya Mantilla 2015

MEDIA STRATEGY

PUBLISHING STRATEGY

PUBLISHING STRATEGY

Experienced in the PUBLISHING industry and sensitive to this category of product, I consider this format can offer an important relevancy. This despite being often forgotten or avoided as perceived as time and investment consuming. It then deserves a serious consideration in some particular cases.

PRACTICE

  • Definition of the table of content and index
  • Search of possible partnerships and authors/co-authors
  • Work on the object as a whole.
  • Consider and study its possible extensions.

CATEGORIES

  • non-fiction – fiction
  • Illustrated: Plain, pop-up, etc.
  • large span of domains
  • print – non print
  • other publishing devices

PUBLIC

  • B2C – B2B
  • adults and children

© Sophya Mantilla 2015