WHAT IS CETERIS PARIBUS

WHAT IS CETERIS PARIBUS

Ceteris Paribus is a scientific approach used in order to observe how a particular variable acts when all the others are maintained unchanged. It helps to state hypothetical cases in order to design laws and rules. It is mostly used in economics, but it also seemed to have become, from some decades, a state of mind that impedes any evolution of a situation.

 

ceteris paribus
 

To oversimplify it and to dare a metaphor, Ceteris Paribus would impose someone to wear the same size of clothes all his life. Worse, it can also impose a non desirable regression as it creates a dangerous kern between a reality and  the perception of who apply this kind of thinking. Out of real science that is absolutely conscious that corrections need to be made, we can find it in any kind of oppression unduly promoted as a convention or merely in overly rigid environments.

A very well known French expression would illustrate this in a short version as: ‘C’est comme ça*’. Its longest one being ‘C’est comme ça et pas autrement**’. This does not imply that life must be always chaotic, only that evolution is impeded when nothing seriously justifies this abusive situation.

 

* It is as it is – ** It is as it is and it cannot be otherwise

IN A BLINK OF AN EYE

  • VALUE CREATOR / REVEALER
  • Developed INTUITION, sensible to SYSTEMICS and COMPOSITION in many domains.
  • SEMIOTICS is key to me and I apply it to a large range of areas. SEMIOTICS needs knowlege.
  • Capable to understand and simplify extremely complex matters.
  • Particularly attached to ETHICS
  • Many times PRECURSOR in my fields

EARLY 90’s

  • involvement in NATURE CONSERVATION

 


LATE 90’s [Media]

women's magELLE INTERNATIONAL [France]

  • analytics of women’s representation in media
  • full analytics of women’s mags
  • media organizational process audit

This gives me an interesting vision of its evolution.
Furthermore, this has led me to be interested in history of media.

 

LATE 2000’s [Applied Research and Methodology for Brand and Marketing management]

  • co-author of an brand identity map – semiotics (non pusblished – in need to be revised) but announcing the notion of ‘PROTEAN’ visual identities (logotypes) adaptated to complex entities. Digital will lead this kind of identities to dynamism.
  • multidisciplinary research methodology for analytics & innovation purposes
  • multidisciplinary approach of semiotics
  • brand pre-textuality concept: it goes far beyond its mere history.
  • brand management systemic approach overcoming the war approach: Brand Symbiotics that needs to understand all levels of actions.
  • digital systemic approach thought for the first time for the brand MINI.

 

2010-2014 [Brand and Product Workshop/Lab]

  • Creation & leadership of one of the 1st and most comprehensive brand global strategic approach workshop/lab (if not the 1st in Paris) Full brand repositioning dev. – brand expressions – business model revision – product/service creation (traditional – tech – digital) and more.
  • Focus on 360° Visual, Interactive devices & communication: infographics & data inclusive. MORE

 

IN A BLINK OF AN EYE

TO OVERCOME SPECIALISTS' FANATISM AND FOSTER POSSIBLES

TO OVERCOME SPECIALISTS' FANATISM AND FOSTER POSSIBLES

In a world overwhelmed by information, brands, products, that obliges us to embrace many areas at once and canvassed for all cultures to meet at an easier and faster path, I very soon figured out that together with specialists or experts other profiles would be needed. I am not a generalist or a coordinator, but a MULTISPECIALIST:

  • MULTISPECIALISTS have had indeed operational experiences. This is why most of the time we are capable to take into consideration the concrete implication of any decision. 2. We are also double checkers and able to correct our perceptions on an ongoing rhythm.
  • MULTISPECIALISTS are professionals who have been exposed to and immersed in an important diversity of experiences, environments, cultures and beliefs.
  • MULTISPECIALISTS can offer cross analytics towards new solutions and perspectives by applying a multi-disciplinary approach and avoiding one source of information or data only.

 

© Sophya Mantilla 2015

MULTIEXPERTISE: ANALYTICS, 360STRATEGY, MULTIMEDIA, 360DESIGN AND INNOVATION

MULTIEXPERTISE allows to deliver both big picture and detailed views to:

  • CONTEXTUALIZE and UNDERSTAND the right issues,
  • Have the things EXPLAINED in a SIMPLE manner, DISCOVER, LEARN and GUIDE,
  • Offer a reliable, rich and extent basis for DECISION making,
  • Orientate BUSINESS, BRAND, PRODUCT and MULTIMEDIA strategies,
  • Foster CREATIVITY and INNOVATION in its widest meaning.
My domains of purpose and action are as follows 

multidisciplinary-research-insights  business-Brand-Marketing-Product  creative-Design  editorial-media-strategie

 

Many fields of actions. So far: MEDIA & BOOK PUBLISHING for adults and children – ENVIRONMENT CONSERVATION – COSMETICS – OUTDOOR COMMUNICATION – HIGHER EDUCATION IN MULTIMEDIA & DESIGN – CULTURAL EVENTS [Film festivals, Book Fairs] – TELECOMMUNICATION – SPORT CABLE TV – LUXURY FASHION CORPORATE GROUP – LUXURY FLOWERS – HIGH STANDARD & LUXURY CAR industries – the GREEN INDUSTRY – READY-TO-WEAR – PHILANTHROPY [child mistreatment] – COOKING equipment and FOOD (Regional Biscuits), and more.

 

mosaik-logo-2-512x307

 

A path that has also conducted me to acknowledge what happens in companies of different SIZES, in/for DIGITAL or DESIGN AGENCIES, from HECTIC to pretty HUSHED OFFICES, and of very different CULTURES; in a FACTORY, in a BAR or in a RESTAURANT, in a THEATER or in an OPERA HOUSE, in a SHOP or in a DEPARTMENT STORE, as well as ONLINE, in a DATA COLLECTION & TREATMENT office or in the STREET; but also in places where THE WORLD CAN MEET at once or in some of the most ISOLATED and REMOTE PLACES of our mother nature.

Immersed within many different LIFESTYLES according to SOCIAL, CULTURAL, GEOGRAPHICAL, or even GENERATIONAL contexts, I have developed a very wide library of insights and references in terms of TASTES, HABITS, MANNERS, ORGANIZATIONS & PRIORITIES, CONSUMPTION STYLES; together with a proven ability to identify, retrace or cast new or unexploited possibilities.

More than fluent in ENGLISH, FRENCH and SPANISH, I work at my ease in those languages.

 

© Sophya Mantilla 2015

MULTIEXPERTISE: ANALYTICS, 360STRATEGY, MULTIMEDIA, 360DESIGN AND INNOVATION

MULTIEXPERTISE: A SOUND AND BROAD EDUCATION

MULTIEXPERTISE: A SOUND AND BROAD EDUCATION

Mainly educated in ECONOMICS, BUSINESS ADMINISTRATION, specialized in MARKETING and FINANCE,and later in INFORMATION AND COMMUNICATION SCIENCES, I have not restricted my learning to those fields in order to fulfill:

1. both my curiosity and willingness to know how things work, where they come from, what they are made of, who produces them and how they have evolved,

2. the high interest that appears to me throughout my practice to broaden and cross know-hows and knowledge in many other fields such as PHILOLOGY, LINGUISTICS, & LITERATURE – SEMIOTICS, VISUAL CULTURE & HISTORY – ART, DESIGN, GASTRONOMY & FASHION HISTORY – HISTORY, GEOPOLITICS,  PHILOSOPHY & HUMANITIES – TECHNOLOGY and NATURE SCIENCES

 

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and far more. Not to be forgotten,
wikipedia ,
THE BEGINNING OF FIRST-CLASS DISCOVERIES. (Thank you!)

 

IMPORTANT: Further to dramatic events related to French educational institutions, I must alert of their HIGH LEVEL OF NON COMPLIANCE in terms of:
. ETHICS
. COPYRIGHTS PROTECTION
. RESPECT OF STUDENTS’ PERSONAL LIFE
. USE OF PERSONAL DATA [ABUSIVE]
. DEFENSE & PROMOTION  OF THEIR QUALIFIED PROFESSIONALS ON  THE MARKETS
. PRIME TREATMENT OF HOMELANDERS

OTHER TECHNICAL TRAININGS: to be mentioned if relevant on appointments.

MY COMMITMENT TO BUSINESS

In few words, I have been brought up in small trade, educated in business and have worked in international trade. I then understand most of its mechanism beyond its pointed out demons and see its bright aspects that have flowed until our times.

I do feel committed to it and for all these reasons I feel entitled to help it to recover its virtues.

This led me to develop the notion of BRAND SYMBIOTICS.

Critics indeed needs

  • to include the consideration of technical problems together with the insights of consequences,
  • to consider that unconscious and automatism related play a big part in the problem,
  • to take responsibility to present well thought proposals towards pragmatic improvements.

Business comprehends every entity that needs to be self-sufficient enough for most of its activities both to be preserved and to evolve. This embraces then: industry and services, digital and tech, media and culture, creative, distribution, craft and luxury, etc.

 

© Sophya Mantilla 2015

MY COMMITMENT TO BUSINESS

REALITY IS MY SECRET

REALITY IS MY SECRET

I am as PIERCIAN and FREUDIAN* as I can. A varied and rich professional and life experience has shown how realities and unconscious are forging us, as well as our imagination. 

*   Refer to unconscious

DREAMS

 

 

© Sophya Mantilla 2015

My main approach is to let things tell what they have to tell and show what they have to show. To proceed, 

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are definitely needed. Moreover, when what is pretended is to create positive experiences.

Implications are important as to pretend to utilize PSYCHOLOGY or NEUROLOGY, for instance, my unique recommendation would be:

GO THROUGH IT FIRST

 

This is not a criticism. It only means that mind-based concept makers offer little richness and might even damage the results they were pretending to reach using transmitted theoretical basis without experimenting first.

 

© Sophya Mantilla 2015

 

Repeated questions the teams I have worked with and myself have often heard:

How did you
replies

 

In other words, I consider myself far more as part of an ‘ANALYTICAL FINDERS’ community than as a RESEARCH person. To the point that I am profoundly convinced that valuable researchers are in reality FINDERS: people whose knowledge, life and experience have brought to pull out from them if not always theories, at least key guidelines of understanding.

 

© Sophya Mantilla 2015